If you are interested in high search engine rankings then content is the best way to go. Content becomes more important with every change that Google makes to their search engine algorithms. However, the really clever online marketing experts go a step further. Rather than producing content just for the search engines, they create interesting, compelling and informative content that not only pushes them up the rankings in the search engines , but also piques the interest of their visitors and keeps them coming back for more.

After spending all that time and money on creating content, you really need to be sure you are not just improving your position in the search engines, but instead converting visitors and readers into loyal, loving clients and ambassadors of your products, services, company and brand